A really excellent trip is usually determined by just one or two key experiences – such as a food tour that takes you into a local neighbourhood, a small-group tour that makes it possible to visit a difficult destination, or a visit to a museum that alters the way you view the city. However, it can be hard to come by those particular moments. People tend to collect suggestions from short videos, review websites, maps, and separate tour operators. This leads to having dozens of browser tabs open and very little certainty about which tour to book. A more effective…