The myth is that family law firms should target the highest-volume keywords, when search intent and case relevance are usually more important. We see firms chase “family law solicitor” or “divorce lawyer near me” because the search volume looks impressive on paper. Yet those terms rarely bring in someone ready to instruct a solicitor. When law firms face that gap, Matter Solutions’ team gets called in to find out why. From those calls, we’ll share in this article what happens when one firm swaps a generic keyword for one tied to an actual court stage. We’ll also cover five terms…